Maximize your Trade Show ROI with these simple tips…

Pre-Show Promotion – 1. E-Mail Blast– send an email blast to your client list with show information, your booth number, profile company personnel who will be at your booth and tease any new products or services. 2. E-Mail Signature– for repeat exposure, reinforce your...

4 marketing myths to stop falling for

The world of marketing is saturated with cliches, confusion, and downright bad advice. If you ever come across a so-called “marketing expert” who tries to tell you that any sort of well-established marketing tactic like email is “dead,” or that you “need” to be using...

Omni-channel retail statistics you can’t ignore

The phrase “buyer beware” no longer applies in today’s modern era. Thanks to the prevalence of smartphones, online stores, and social media, customers are only seconds away from reviews and other data that tells them whether or not they should make a particular...